Sunday, April 12, 2009

IPL does a sixer in the semi-finals

In the ratings game, it's sixer time for the Indian Premier League! Like the inaugural edition, the second version has seen the average TVR cross over six for the semi-finals.

And this time, a laggard so far, IPL 2 has done even better than its earlier version. The average score stands at 6.35 TVR for the semi-finals, up from 6.25 TVR in the first edition of IPL.

The first match, however, generated less viewer interest. The contest on 22 May between Delhi Daredevils and Deccan Chargers fetched a TVR of 5.9, according to Tam data for All India (C&S, 4+). This stands lower than last season's TVR of 6.3 in the first semi-finals match between Delhi Daredevils and Rajasthan Royals.

The second semi-finals contest between Chennai Super Kings and Royal Challengers Bangalore, however, scooped a TVR of 6.8, higher than the maiden season's 6.2 TVR between Kings XI Punjab and Chennai Super Kings.

The ratings have picked up for the IPL towards the final stages of the tournament. The average for the ten matches played during 17-23 May stood at 4.2 TVR, much higher than the earlier round of 11 matches between 10-16 May (average TVR of 3.78).

Says Multi Screen Media president (network sales, licensing & telephony) Rohit Gupta, "The ratings have increased gradually and more viewers have hooked on to the semi-finals this season. We expect the ratings of the final to be in in the range of 10 TVR."

More news - http://www.satnetforum.com/showthread.php?tid=1244

 

Modi wants to make IPL a biannual event

Indiantelevision.com Team

Stung by the Indian Premier League (IPL)'s success, fan following and capacity to rake in moolah, IPL commissioner Lalit Modi is now weighing options to make it a biannual event.

Modi was quoted by the Daily Telegraph as saying, "The IPL will be based in India but a second season will help us see if a market exists elsewhere too."

Modi pointed out that the success of the second IPL has prompted the organisers to explore untapped territories like US and Canada.

"The potential is huge. We have turned the challenges and adversities in moving to South Africa into an opportunity. It is fans who determine if you are successful or not and they have come out in force here. It has shown that the tournament can be in any region, in any country. This opens up many different opportunities for us," Modi said.

However, the first season of the year will be in India while the other season, a shorter one, may be organized in some other country.

Earlier this year, IPL was in news for many wrong reasons including tussle over satellite rights, shifting of the venue from India to South Africa amid security concerns, and allegations that it was promoting betting.

More news - http://www.satnetforum.com/showthread.php?tid=1243

 

Rival advertisers steal each other's thunder via IPL

The Indian Premier League (IPL) has not only changed the contours of cricket, it has also accelerated the trend of rival advertisers stealing each other's thunder without getting on the wrong side of the law.In other words, IPL has seen increased examples of cricketers managing to promote rival brands and getting away with it - without flouting any contractual obligations.

The companies cannot be hauled up legally, but the gains are obvious for advertisers exercising 'team sponsorship' clauses versus 'individual sponsorships'.PepsiCo ambassadors Virender Sehwag and Ishant Sharma were seen promoting rival beverage maker Coca-Cola's products. Airtel ambassador Zaheer Khan was seen extensively in Idea Cellular promotions across the IPL.

Says Rajat Mukarji, chief corporate affairs officer, Idea Cellular, "There is no area of conflict whatsoever. We are sponsors for Mumbai Indians as a whole and it's not about personal endorsements."

Sports and celebrity management experts have divergent views on whether this trend qualifies as am bush marketing or not.Says sports and celebrity management firm Collage Sports Management director Latika Khaneja: "This is a grey area.''

Latika said the brands being endorsed by individuals do end up being cannibalised. "There could be repercussions on contract renewals and may require intervention by governing bodies like the BCCI in the long run."

Experts say the concept is not new, but since IPL is a high-visibility platform, it attracts that much more attention.

Says Vinita Bangard, chief operating officer, Percept Talent Management, "Endorsement contracts clearly out line that individuals cannot promote rival brand in their individual capacity. But the individuals can always be part of a team which is being sponsored by a rival brand."

The legal fraternity too sees nothing wrong with the practice. Says sports legal firm MMB Legal's head M. M. Bhat: "If franchisees are not provided with opportunity to utilise players for sponsorship commitments, the economic rationale underlying a franchisee's investment will be undermined."

It must be pointed out here that individuals appearing in team sponsorships do not benefit from personal monetary gains.So, IPL promotions had PepsiCo's endorser Sehwag appearing in Coca-Cola's team promotions since Coke is a sponsor of Delhi Daredevils - the team Sehwag is captaining.

Similarly, Kolkata Knight Riders' Ishant Sharma was seen in Coca-Cola's promotions for brand Sprite as part of the KKR team, despite being an existing PepsiCo ambassador.

Zaheer Khan was a prominent face of Idea Cellular's IPL based promotions as part of the Mumbai Indians team, though in his independent capacity he endorses Airtel.

More news - http://www.satnetforum.com/showthread.php?tid=1241

 

Friday, April 3, 2009

IPL: Sports minister slams BCCI for SMS betting game

Sports minister Manohar Singh Gill has sparked off a fresh controversy between the Government and the Board of Control for Cricket in India (BCCI) by slamming an SMS betting game that asks for wagers on the number of runs scored every ball which he said could give rise to a fresh bout of corruption in the game.

The minister said the BCCI was using a cash-rich IPL to mint money by encouraging betting. He said the SMS game in IPL which requires fans to make ball-by-ball predictions for cash prizes was nothing but a "commercial use of cricket for business gains". The game has been introduced by BCCI.

Lalit Modi, chairman and commissioner, IPL, when told about Gill's remarks, said, "A lot of effort has gone into this concept and into making this possible. It is a valid point (that it could be perceived as gambling on a match). But the margin of something like that happening is one in a million. If this game works, fine. If not, then we will leave it aside."

http://satnetforum.com/showthread.php?tid=1198

IPL: Gitanjali not to withdraw sponsorship to Knight Riders

Jewellery major Gitanjali Group has said that it has no intention of backing out of sponsoring the beleaguered Knight Riders team in the next edition of the Indian Premier League (IPL) despite its disastrous performance so far in IPL-II, including the shameful loss from Delhi Daredevils on May 10, 2009.

"We have a three-year understanding with them and appreciate that results can't be predicted in sport. There is no question of renegotiating the deal for the next season as the group is committed to sports sponsorship." says Mehul Choksi, chairman, Gitanjali.

Choksi said the lackluster display by the most talked about IPL team would not have a bearing on the Gitanjali brand. "Our brand is very strong in any case and these things won't have any impact," he asserted.

http://www.satnetforum.com/showthread.php?tid=1197

 

Saturday, March 28, 2009

IPL ratings dip in metros

Indiantelevision.com Team

Looks like viewership of the Indian Premier League (IPL) is starting to dip in the metros.Tam data for the six Metros c&s4+ for the five matches from 26 April to 28 April shows that they managed an average TVR of 4.5.

For the first 11 matches played from 18 to 25 April, the average was 4.9. For the new three-day period even Sunday is not enthusing viewers.

Data shows that the match between Bangalore and Delhi on 26 April only managed a rating of 3.7 and the match that was played later the same day between Punjab and Rajasthan did marginally better with a rating of 4.1.

The relevance and importance of matches seems to be playing a more important role in attracting viewers' interest. The match between Mumbai and Kolkata on 27 April, which was probably the city of Joy's last hope of reaching the semi-finals, got a rating of 6.4 TVR. In Mumbai the match got a rating of 9.85 TVR while in Kolkata it managed a rating of 7.75.

Kolkata continues to watch the IPL the least and the poor performance of the team has not helped. For three of the five matches played from 26-28 April, the rating was below three.

Mumbai continues to watch IPL the most. The five matches got an average rating of 5.8 TVR, which is a fall from the rating of 6.1 which the first 11 matches had managed.

Delhi too continues to watch the event, averaging a TVR of above 5.A good performance by a side is not necessarily transforming into bigger ratings as the event moves on. Despite the team performing well, Hyderabad saw a steeper fall to 5.2 for the five matches compared with a rating of 5.8 for the first 11 matches. Bangalore has also seen a sharp fall to an average of below three from an average of 3.6 for the first 11 matches.

Friday, March 6, 2009

South Africa to host IPL

South Africa has edged out England to be named host nation of the 2009 IPL. The decision was made after a meeting between the IPL commissioner, Lalit Modi, and the Cricket South Africa (CSA) chief executive, Gerald Majola, in Johannesburg on Tuesday. The IPL also announced that a final schedule for the 59 matches and the host venues for the eight franchises will be released shortly.

Cricinfo understands that the IPL's opening ceremony will be held in Cape Town, and that the defending champions Rajasthan Royals will play the first game. The tournament will commence on April 18, a week later than initially scheduled, and a day after the one-day series between South Africa and Australia ends. Sources said Johannesburg, Durban, Centurion, Port Elizabeth, East London and Cape Town would be the host venues.

However, it's understood that negotiations between the two boards were not as smooth as it was initially expected with England remaining in contention as an active alternative for hosting the IPL during most of Tuesday afternoon's meeting.

South Africa had been considered the favourite to host the IPL's second season after IPL officials voiced concerns over the effect England's springtime weather might have on the tournament. England also faced issues in the form of cost, scheduling and the likelihood of conflict between television rights holders. South Africa's chances were further boosted after the country's government got actively involved in wooing the IPL, throwing in assurances on security and speedy clearance of visas for players and officials.

"A lot of factors were considered by us while evaluating the final choice for the host venue," N Srinivasan, secretary of the Indian board, said. "However, in the final analysis I think it was the South African weather, which prevailed and tilted the balance in favour of the Rainbow Nation."

David Collier, the ECB chief executive, said he understood the hurdles that would have had to be cleared to stage the tournament in England. "We all recognised the difficulties and logistical issues involved in areas such as security when the G20 is meeting in the UK next week and the climatic challenges," he said.

In the event, the IPL's decision to move to South Africa has been greeted with relief by the league's franchises and players. Muttiah Muralitharan, who plays for Chennai Super Kings, said it was the right decision for the league because "the game must go on, else cricket would die".

 

Why South Africa got the nod

* The weather was the most important factor. The IPL realised that rain could seriously affect "as many as 70% of the matches" if the tournament was held in England.

* Top officials within the South African government and Cricket South Africa gave assurances that the IPL will receive the full red carpet treatment.

* Less logistical problems as South African domestic season concludes before the IPL's scheduled start while in England the county season will just get underway.

* The cost of running the tournament in South Africa would be substantially less than in England.

* Supersport owns the rights both for the IPL and for international cricket played in South Africa while there would have been a clash between Sky TV and Setanta in England.

Vijay Mallya, the owner of Royal Challengers Bangalore, said that though he would have preferred England, the weather had proved a decisive factor. "To be honest, I would have preferred England to South Africa," Mallya said. "You could have taken one good flight from 5-6 places in India to England and it would have been cheaper. Besides, an average Englishman loves his cricket. The stands there would have been full of crowd. I guess weather conditions clinched the issue for South Africa. In England, there were chances that matches would have been rained off. Both teams sharing the point affects the competitiveness of the event."

There had been much speculation as to where the IPL's second season would be based after Cricinfo identified South Africa as a possible destination last Friday. Senior officials from the IPL and CSA denied the report at the time, but had since been locked in intense discussions to finalise the unprecedented switch.

With the decision now made, the real work begins. Security arrangements - which forced the tournament out of India - will need to be arranged, and an estimated 400 players and officials will require visas and accommodation. In all, 59 matches will be held over a five-week period ending on May 24.

With time of the essence, logistical issues delayed the opportunity for a considered response from the ECB, whose chairman, Giles Clarke, and Collier, had been on opposite sides of the world in Australia and Guyana respectively, when contacted by IPL officials on Saturday. The pair reconvened for the first time at Lord's this morning, by which stage discussions with CSA were well underway.

"It is very important for world cricket that this tournament is staged, but ultimately it is a matter for the BCCI where it is staged," Clarke told Cricinfo hours before the IPL decided on South Africa. "We're happy to help, but if it's not staged here, we've got a great deal to do this season anyway. That is how we see it. It is not a competitive situation from our point of view, at all. It can be staged here, the government is keen support it, but the most important thing is that this tournament goes ahead, wherever it is staged."

England had initially emerged as the preferred venue to host the tournament after a powerful lobby within the BCCI and the Indian team management felt that such a move would help in preparing for the World Twenty20 in June.